Santa Monica College Courses

In this course, students will learn the basics of property and liability insurance. It covers types of insurers, institutions that provide insurance, insurance regulation, and measurement of financial

• California Community Colleges System
• Paid Course

The marketing research portion of the course includes the allocation and usage of secondary as well as primary data sources, the understanding of basic concepts, the collection of information, the pro

• California Community Colleges System
• Paid Course

Students will learn the technological and strategic aspects of electronic commerce essential to succeeding in today’s internet-based economy. No background in e-commerce is necessary. This is a lectur

• California Community Colleges System
• Paid Course

This course addresses strategies marketers may use to best communicate with their customers and other stakeholders. By applying an Integrated Marketing Communications perspective to marketing promotio

• California Community Colleges System
• Paid Course

This course emphasizes the use of effective grammar, punctuation, sentence and paragraph structure in writing short business reports and other business documents.

• California Community Colleges System
• Paid Course

This course examines advertising as an economic support for commercial broadcast, cable, and related telecommunications media. Audience surveys, rate structures, client, ad rep firms and advertising a

• California Community Colleges System
• Paid Course

Digital marketing enables an individual or business to promote an organization, brand, product or service using a variety of online marketing strategies: content marketing, social media marketing, sea

• California Community Colleges System
• Paid Course

This course provides an overview of approaches and practices in digital marketing measurements and analysis and offers an understanding of how tools, such as Google Analytics, can be utilized to infor

• California Community Colleges System
• Paid Course

The course provides an overview of the dynamic area of Customer Relationship Management (CRM), a strategic methodology that recognizes customers as the core of the business. Partner Relationship Manag

• California Community Colleges System
• Paid Course

This course is designed for students who want to learn the fundamentals of marketing while leveraging the Salesforce Marketing Cloud platform. Salesforce Marketing Cloud is a tool that allows business

• California Community Colleges System
• Paid Course

This course provides students with the tools to achieve their personal financial goals. It will help them make informed decisions related to spending, saving, borrowing, and investing by training them

• California Community Colleges System
• Paid Course

This course provides students with the fundamental tools to make informed decisions that impact their short and intermediate-term finances. Topics covered include money management and the decision pro

• California Community Colleges System
• Paid Course

This course is designed to heighten awareness of culture and its impact on successful business enterprises. The student will develop skills to identify areas where culture and business intersect by fo

• California Community Colleges System
• Paid Course

This course presents an overview of importing and exporting as drivers of globalization. It is designed to help students explore the benefits, costs, and risks of importing and exporting as well as th

• California Community Colleges System
• Paid Course

This course provides an overview of Southern California’s economy, its people, and its emerging role in the ocean economy. Using a variety of tools, students will be introduced to the vital commercial

• California Community Colleges System
• Paid Course