IE Business School Courses

Investigación de mercados y comportamiento del consumidor

754 ratings at Coursera

Aprende a investigar mercados y analizar cómo los consumidores toman decisiones para orientar estrategias de marketing centradas en el cliente.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

711 ratings at Coursera

Introducción a las comunicaciones integradas de marketing para planificar campañas, diseñar publicidad y combinar promoción, relaciones públicas, marketing digital y SEO.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Intelligence Tools for the Digital Age

680 ratings at Coursera

Learn the US intelligence community's analytic frameworks to think through digital-age uncertainty: adopt an analyst's question-asking mindset and analyze macro and micro actors, including Chinese rare earth elements.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Analizando las Políticas Económicas

663 ratings at Coursera

Analiza, con un enfoque no técnico, cómo las políticas fiscales, monetarias y estructurales influyen en la economía y en los debates actuales.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Aprendiendo a Aprender

648 ratings at Coursera

Desarrolla estrategias mentales para aprender temas complejos, mejorar la memoria, vencer la procrastinación y mantener el aprendizaje durante toda la vida.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Branding and Customer Experience

570 ratings at Coursera

Bridge brand strategy and customer reality: map customer journeys, align brand guidelines across touchpoints, and apply behavioral economics and the Value Proposition Canvas to prioritize CX improvements.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

The Marketing Plan

496 ratings at Coursera

Build a marketing plan for your own product idea: set objectives, pick target segments, apply the 4 P's, price your offer, and forecast a profit and loss account.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Gestión del canal de distribución y retailing

444 ratings at Coursera

Aprende a diseñar y gestionar canales de distribución y a convertir la estrategia de retailing en una ventaja competitiva.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Estrategia de precios

376 ratings at Coursera

Aprende a fijar precios óptimos mediante elasticidad, disposición a pagar, discriminación de precios y psicología para maximizar ingresos y rentabilidad.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Fundamentos del marketing mix

323 ratings at Coursera

Introducción estratégica a las cuatro Ps del marketing para analizar productos y servicios: producto, precio, promoción y distribución.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

287 ratings at Coursera

Build a creative pitch deck: run a brand personality analysis, write a positioning statement, develop advertising concepts, and prepare a production brief with mood boards.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Posicionamiento: La base del éxito en la estrategia de marketing

287 ratings at Coursera

Aprende a definir el posicionamiento de una oferta mediante segmentación, diferenciación y una propuesta de valor relevante.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Legal Tech & Startups

247 ratings at Coursera

Launch a legal tech startup: shape the business idea, read market trends, assemble resources and execute, then grow and accelerate in a change-resistant legal sector.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Foundations of Strategy

208 ratings at Coursera

Analyze where competitive advantage comes from: apply economic logic of markets, Porter's Five Forces, economies of scale, and the resource-based view of firm capabilities.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Riesgos y oportunidades empresariales en una economía globalizada

194 ratings at Coursera

Aplica la teoría macroeconómica a Estados Unidos, Japón, Europa, China e India para evaluar oportunidades y riesgos empresariales.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course