IE Business School Courses

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

710 ratings at Coursera

Aprende a planificar y ejecutar estrategias efectivas de comunicación de marketing para crear marcas valiosas y ganar consumidores, combinando teoría y práctica con ejemplos reales y entrevistas a expertos.

• Coursera
• 7 hours 10 minutes
• On-Demand
• Paid Course

Intelligence Tools for the Digital Age

679 ratings at Coursera

Develop intelligence analysis skills for the digital age, gaining cognitive tools to navigate uncertainty and make better decisions in an AI-driven, data-centric future.

• Coursera
• 8 hours 11 minutes
• On-Demand
• Paid Course

Aprendiendo a Aprender

644 ratings at Coursera

Desarrolla habilidades mentales para dominar temas complejos, vencer la procrastinación y liberar tu potencial de aprendizaje a lo largo de la vida, sin importar la edad o limitaciones percibidas.

• Coursera
• 13 hours 6 minutes
• On-Demand
• Paid Course

Analizando las Políticas Económicas

630 ratings at Coursera

Análisis de políticas económicas gubernamentales y su impacto en la economía nacional. Explora conceptos clave como PIB, inflación, desempleo, política fiscal y monetaria, déficits y deudas públicas.

• Coursera
• 13 hours
• On-Demand
• Paid Course

Branding and Customer Experience

561 ratings at Coursera

Explore the synergy between branding and customer experience, using a framework adapted from Customer Journey Mapping to align activities and measure impacts across departments.

• Coursera
• 11 hours 10 minutes
• On-Demand
• Paid Course

The Marketing Plan

492 ratings at Coursera

Develop a comprehensive marketing plan for your product or service, covering analysis, strategy, implementation, and expected results with expert guidance and practical assignments.

• Coursera
• 16 hours 50 minutes
• On-Demand
• Paid Course

Gestión del canal de distribución y retailing

444 ratings at Coursera

Estrategias de distribución y retail: optimización de canales, gestión minorista, marketing mix y tendencias globales para mejorar el rendimiento empresarial y la competitividad.

• Coursera
• 7 hours 43 minutes
• On-Demand
• Paid Course

Estrategia de precios

372 ratings at Coursera

Aprenda técnicas avanzadas de fijación de precios para maximizar ingresos y rentabilidad. Analice psicología del consumidor, discriminación de precios y estrategias competitivas para optimizar el valor de sus productos y servicios.

• Coursera
• 11 hours 18 minutes
• On-Demand
• Paid Course

Storytelling in Branding and Content Marketing

348 ratings at Coursera

Aprende a crear contenido memorable mediante storytelling efectivo, explorando branded content, periodismo de calidad y brand entertainment para conectar emocionalmente con tu audiencia.

• Coursera
• 13 hours 25 minutes
• On-Demand
• Paid Course

Fundamentos del marketing mix

317 ratings at Coursera

Introducción estratégica a las 4 Ps del marketing: producto, precio, promoción y plaza. Análisis profundo de cada elemento para desarrollar estrategias efectivas de marketing y distribución.

• Coursera
• 8 hours 14 minutes
• On-Demand
• Paid Course

Posicionamiento: La base del éxito en la estrategia de marketing

284 ratings at Coursera

Aprende a desarrollar estrategias de marketing efectivas mediante el posicionamiento, abarcando segmentación, diferenciación y propuesta de valor para lograr el éxito en el mercado actual.

• Coursera
• 8 hours 31 minutes
• On-Demand
• Paid Course

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

280 ratings at Coursera

Develop impactful brand campaigns through image-based storytelling. Learn to analyze brand personality, create advertising concepts, and craft compelling pitches that bring creative visions to life.

• Coursera
• 9 hours 16 minutes
• On-Demand
• Paid Course

Legal Tech & Startups

245 ratings at Coursera

Explore LegalTech disruption, market trends, and essential tools for launching an online business in the legal sector, featuring industry insights and practical guidance.

• Coursera
• 14 hours 9 minutes
• On-Demand
• Paid Course

Foundations of Strategy

207 ratings at Coursera

Explore economic principles, Porter's Five Forces, resource-based view, and holistic approaches to gain a comprehensive understanding of strategic analysis and competitive advantage in business.

• Coursera
• 8 hours 57 minutes
• On-Demand
• Paid Course

Business Opportunities and Risks in a Globalized Economy

184 ratings at Coursera

This course is designed to help an investor, businessperson or economist approach macroeconomic, institutional and international data and derive information from the indicators that point to the types of opportunities and risks that they present.

• Coursera
• 11 hours 8 minutes
• On-Demand
• Paid Course