Hangzhou City University Courses

服务学习

Discover how to integrate social service with academic learning through Service-Learning methodology, combining theoretical knowledge with practical community engagement to develop global citizenship skills.

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• On-Demand
• Free Online Course

研究方法

掌握科学研究方法的全过程，从提出问题到数据分析，涵盖文献综述、理论构建、实验设计、问卷调查等多种研究方法，培养系统的学术研究能力。

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• On-Demand
• Free Online Course

旅游学概论

Explore the fundamentals of tourism, from historical development to modern trends, covering resources, markets, products, and sustainable practices while building industry expertise and cultural awareness.

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• On-Demand
• Free Online Course

旅游接待业

掌握旅游接待业管理理论与实践，从服务理念到品牌战略，培养全方位的旅游管理技能，提升运营创新能力，助力区域旅游产业发展。

• XuetangX
• On-Demand
• Free Online Course

旅游经济学

Master 旅游市场运行规律和开拓方法，掌握产品开发设计、消费分析和投资决策技能，深入理解现代旅游经济的基本理论与实践应用。

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• On-Demand
• Free Online Course

旅游文化

探索旅游文化的多维视角，掌握文化遗产、自然景观和建筑园林的审美价值，培养专业素养和文化认同感，提升旅游管理能力。

• XuetangX
• On-Demand
• Free Online Course

旅游消费者行为

Discover the psychological and social factors driving tourist behavior, from decision-making processes to destination choices, while mastering practical marketing strategies for tourism management.

• XuetangX
• On-Demand
• Free Online Course

Global Tourism Development Trends

Explore global tourism's evolution, from pre-COVID trends to sustainable practices, medical tourism, and contemporary challenges including climate change, globalization, and technological impacts.

• XuetangX
• On-Demand
• Free Online Course

旅游目的地管理

Discover comprehensive tourism destination management principles, from resource planning to sustainable development, with insights into marketing, safety, and cultural integration strategies.

• XuetangX
• On-Demand
• Free Online Course

会展项目策划

Master the comprehensive art of event planning, from exhibition themes and conference innovation to MICE tourism and sponsorship strategies, developing professional skills for successful event management and brand building.

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• On-Demand
• Free Online Course

会展组织管理

Master the fundamentals of exhibition and event management, from project planning to on-site operations. Learn industry trends, marketing strategies, risk management, and practical skills for successful event execution.

• XuetangX
• On-Demand
• Free Online Course

会展与数字传播

《会展与数字传播》是一门培养会展全局观与未来观的课程，是一门以数字技术为核心的传统与未来相碰撞的课程，是一门融合数字技术与会展传播新技巧的创新实践型课程。

• XuetangX
• On-Demand
• Free Online Course

数字化文旅公共服务

探索数字化时代的文旅公共服务体系，掌握现代旅游管理技能，从基础设施到安全服务，全方位提升公共服务质量和效率，培养综合管理能力。

• XuetangX
• On-Demand
• Free Online Course

国际旅游政策

Dive into international tourism policy fundamentals, from organizational structures to legal frameworks, preparing for roles in tourism administration and digital cultural tourism enterprises.

• XuetangX
• On-Demand
• Free Online Course

国际会展运营实务

掌握国际会展运营的核心技能，从营销策略、场馆管理到参展管理，通过实践案例和项目提升专业能力，培养国际化视野，为会展行业发展做好准备。

• XuetangX
• On-Demand
• Free Online Course