Marketing Analytics Courses

Great Learning

Google Analytics

16 reviews

Around 70 million websites today make use of Google Analytics and it finds itself to be one of the most important analytics tools in the modern era of digital marketing. Understand all of the foundational concepts completely and put them into practice in…

• YouTube
• 35 minutes
• On-Demand
• Free Video

Public Library Marketing and Public Relations

9 ratings at edX

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Ahrefs

YouTube SEO - Video Marketing

15 reviews

Learn how to rank your videos on YouTube search. This playlist contains actionable tutorials on performing techniques like YouTube keyword research, editing your videos for high engagement, and more videos on the way.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video

Introduction to Career Skills in Data Analytics

15 reviews

Dive into data analytics to get a new job, boost your career and take on the Microsoft GSI Data Analytics certification exam.

• LinkedIn Learning
• 2 hours 22 minutes
• On-Demand
• Free Trial Available

Introduction to Analytics Modeling

5 reviews

Learn essential analytics models and methods and how to appropriately apply them, using tools such as R, to retrieve desired insights.

• edX
• 16 weeks, 8-10 hours a week
• On-Demand
• Free Online Course (Audit)

Using HR Analytics to Drive Decisions and Fair Processes

1 review

Harness HR analytics to make data-driven decisions, ensure workplace fairness, and strengthen organizational culture through effective employee relations management.

• CodeSignal
• 1 hour
• On-Demand
• Free Certificate

Digital Marketing Strategy: Navigating Emerging Media and AI

6 reviews

Explore strategic digital marketing communication, leveraging new technologies to reach and engage consumers effectively. Learn key processes, core strategies, and emerging trends in the digital landscape.

• Coursera
• 18 hours 38 minutes
• On-Demand
• Free Online Course (Audit)

Accounting Analytics

6 reviews

Explore how financial and non-financial data drive performance, forecast scenarios, and inform strategy. Learn to analyze ratios, detect earnings management, use big data models, and link metrics to financial outcomes.

• Coursera
• 11 hours 47 minutes
• On-Demand
• Paid Course

Operations Analytics

6 reviews

Learn to transform data into profitable decisions using analytics. Model uncertainties, predict outcomes, and choose optimal actions in various business settings using quantitative methods and software.

• Coursera
• 12 hours 19 minutes
• On-Demand
• Paid Course

Email Marketing Tutorial for Beginners

14 reviews

Comprehensive guide to email marketing strategies, from setup to optimization. Learn campaign types, subscriber engagement, A/B testing, and practical skills using Mailchimp. Includes interview preparation tips.

• YouTube
• 2 hours 2 minutes
• On-Demand
• Free Video

Emoji Marketing Mini-Course

14 reviews

Master emoji marketing foundations: enhance brand communication, boost engagement, and learn creative strategies for effective digital interactions.

• Semrush Academy
• 16 minutes
• On-Demand
• Free Certificate

NPTEL;  IIT Kharagpur

Business Analytics for Management Decision

14 reviews

This course will be exclusively quantitative and an application to business/management-related problems. It is connected with problem sets and real life cases to know the relevance of a particular problem and the decision-making thereof.

• YouTube
• 1 day 15 hours
• On-Demand
• Free Video

Introduction to Marketing

6 reviews

Learn the fundamentals to marketing, including strategies and tools used across industries.

• edX
• 6 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Tackling Execution and Analytics Questions

Master execution and analytics interview skills by defining KPIs, measuring success with frameworks, conducting root cause analysis, and structuring A/B testing responses effectively.

• CodeSignal
• 2 hours
• On-Demand
• Free Certificate

Marketing - An Introduction (HP6N47)

“It's not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot

• OpenLearning
• On-Demand
• Free Online Course