Marketing Analytics Courses

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Data Analytics Methods for Marketing

293 ratings at Coursera

Explore analytics methods for marketing: audience segmentation, forecasting, advertising effectiveness, and marketing mix optimization. Learn to use data-driven techniques for strategic decision-making.

• Coursera
• 12 hours 5 minutes
• Self-Paced
• Paid Course

Association of International Certified Professional Accountants

Introduction to Data Analytics for Accounting Professionals

95 ratings at Coursera

Learn data analytics foundations for accounting, covering data-driven mindset, project implementation, and technical knowledge to enhance decision-making and stakeholder value in organizations.

• Coursera
• 7 hours 47 minutes
• Self-Paced
• Paid Course

How Technology Will Shape Marketing with Jagdish Sheth

Digital technology's impact on marketing: transforming sales roles, enabling dynamic pricing, shifting to digital advertising, and revolutionizing promotion strategies across industries.

• Coursera
• 7 hours 1 minute
• Self-Paced
• Paid Course

The Good, Bad, and Ugly of Marketing - Jagdish Sheth

Explore efficient and effective marketing strategies, focusing on creating win-win situations for customers and marketers. Learn about purpose-driven approaches and stakeholder marketing for better financial performance.

• Coursera
• 4 hours 14 minutes
• Self-Paced
• Paid Course

What Are the 4 A’s of Marketing - Jagdish Sheth

Explore the customer-centric 4A's marketing framework: Awareness, Accessibility, Acceptability, and Affordability. Learn to create value, improve brand knowledge, and develop effective marketing strategies.

• Coursera
• 6 hours 24 minutes
• Self-Paced
• Paid Course

Social Media & Marketing - Jagdish Sheth

Explore the transformative impact of digital technology and social media on marketing strategies, including branding, distribution, and consumer engagement in the digital age.

• Coursera
• 5 hours 5 minutes
• Self-Paced
• Paid Course

AI for Marketing: SWOT Analysis

Aprenda a utilizar IA generativa para análises SWOT, melhorando eficiência e impacto. Domine técnicas de engenharia de prompts e explore casos práticos para aprimorar suas habilidades analíticas.

• Coursera
• 4 hours 4 minutes
• Self-Paced
• Paid Course

Marketing Digital: Desde SEO hasta Analítica de Datos

27 ratings at Coursera

Domina estrategias integrales de marketing digital, desde SEO y análisis de datos hasta social media y email marketing, para crear campañas efectivas y medir su impacto en el crecimiento empresarial.

• Coursera
• 4 days 8 hours
• Self-Paced
• Paid Course

Marketing Strategy

139 ratings at Coursera

Comprehensive MBA-level marketing strategy course covering core concepts, customer relationships, branding, value creation, communication, and global marketing. Emphasizes practical application and modern marketing challenges.

• Coursera
• 2 days 5 hours 33 minutes
• Self-Paced
• Paid Course

Marketing para emprendedores

Un emprendimiento sin marketing es como caminar a ciegas en un océano de incertidumbre. Sin marketing no hay clientes y sin clientes no hay ventas.

• edX
• 4 weeks, 4-6 hours/week
• Self-Paced
• Free Online Course (Audit)

Introducción a data analytics para economistas

Conozca las herramientas básicas para profundizar sus conocimientos sobre la analítica de datos para las ciencias económicas y administrativas, y su relación con el desempeño del economista y experto en análisis de datos.

• edX
• 4 weeks, 4-6 hours/week
• Self-Paced
• Free Online Course (Audit)

Social listening en la estrategia de marketing

En este curso aprenderás cómo incorporar el monitoreo de redes sociales en la estrategia de marketing de tu organización. Su presencia en las redes sociales no solo sirve para comunicar, también puede ser un método de escucha de alto valor para ti y para…

• edX
• 4 weeks, 4-6 hours/week
• Self-Paced
• Free Online Course (Audit)

Coursera

Small Business Marketing Using Facebook

276 ratings at Coursera

Learn to create a Facebook business page, engage your audience, schedule content, publish ads, and analyze progress to effectively promote your small business on social media.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

Coursera

Building Custom Regional Reports with Google Analytics

275 ratings at Coursera

Learn to create and customize regional reports in Google Analytics, including dashboards with widgets and scheduled email distributions for marketing teams.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

Data Analytics Basics for Everyone

275 ratings at edX

Learn the fundamentals of Data Analytics and gain an understanding of the data ecosystem, the process and lifecycle of data analytics, career opportunities, and the different learning paths you can take to be a Data Analyst.

• edX
• 5 weeks, 2-3 hours/week
• Self-Paced
• Free Online Course (Audit)