Marketing Analytics Courses

大數據分析：商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

414 ratings at Coursera

以金融、行銷與社群媒體案例，介紹大數據分析如何支援商業決策與銀行轉型。

• Coursera
• 7 weeks, 3 hours a week
• Self-Paced
• Paid Course

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

129 ratings at Coursera

從數位時代五大消費現象切入，掌握市場區隔、定位、品牌價值與顧客關係管理的變化。

• Coursera
• 8 weeks, 2 hours a week
• Self-Paced
• Paid Course

商管統計資料分析二 (Analytics for Business and Management (II))

以線性迴歸模型統整 ANCOVA 與 ANOVA，透過 R 和商管案例學習類別變數、交互作用與實務建模。

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

商管統計資料分析一 (Analytics for Business and Management (I))

以 R 實作探索型資料分析與簡單、多元線性迴歸，涵蓋模型診斷、預測、變數選擇及常見建模陷阱。

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

商管統計資料分析三 (Analytics for Business and Management (III))

以 R 建構廣義線性模型，分析二元與計數資料的邏輯斯迴歸、對數線性迴歸及過度離散問題。

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Children and young people: food and food marketing

1 rating at OpenLearn

The following video explores the concepts covered in this course.

• OpenLearn
• 8 hours
• Self-Paced
• Free Certificate

Marketing en redes sociales desde cero

Aprende desde cero a crear presencia de marca en redes sociales, conectar con audiencias y mejorar campañas mediante métricas esenciales.

• Coursera
• 8 weeks, 1 hour a week
• Self-Paced
• Paid Course

Marketing estratégico: claves para competir con éxito

695 ratings at Coursera

Introducción al marketing estratégico centrada en planificar el marketing mix y sostener el valor para el cliente a largo plazo.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Inventory Analytics

285 ratings at Coursera

Diagnose inventory problems with data: measure inventory over total assets and inventory turns, trace inventory's financial impact, and classify products to manage them accordingly.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Analíticas de Marketing Digital

320 ratings at Coursera

Analiza métricas de marketing, sitios web y redes sociales para mejorar el posicionamiento y alinear los canales digitales con la estrategia organizacional.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Planificación y estrategia de marketing digital

278 ratings at Coursera

Desarrolla, implementa y mide estrategias de marketing digital adaptadas a la transformación y las tendencias de un entorno dinámico.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Analíticas y Métricas de Marketing

254 ratings at Coursera

Aprende a medir el comportamiento de usuarios en sitios web y landing pages para vincular la analítica digital con objetivos comerciales y de marca.

• Coursera
• 4 weeks, 7 hours a week
• Self-Paced
• Paid Course

Impulsando la transformación del marketing digital

108 ratings at Coursera

Integra estrategia de negocio, automatización, análisis de redes sociales e indicadores para impulsar la transformación del marketing digital.

• Coursera
• 4 weeks, 6 hours a week
• Self-Paced
• Paid Course

Marketing en Redes Sociales Proyecto Final

103 ratings at Coursera

Proyecto final para diseñar una estrategia de marketing en redes sociales para clientes B2B, con objetivos, tácticas, contenidos y métricas.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

Population Health: Predictive Analytics

25 ratings at Coursera

Build clinical prediction models in R: weigh study design and sample size, handle missing values and non-linearity, apply LASSO and ridge, and validate and update models.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course