Coursera Courses

Branding and Customer Experience

561 ratings at Coursera

Explore the synergy between branding and customer experience, using a framework adapted from Customer Journey Mapping to align activities and measure impacts across departments.

• Coursera
• 11 hours 10 minutes
• Self-Paced
• Paid Course

The Marketing Plan

494 ratings at Coursera

Develop a comprehensive marketing plan for your product or service, covering analysis, strategy, implementation, and expected results with expert guidance and practical assignments.

• Coursera
• 16 hours 50 minutes
• Self-Paced
• Paid Course

Storytelling in Branding and Content Marketing

351 ratings at Coursera

Aprende a crear contenido memorable mediante storytelling efectivo, explorando branded content, periodismo de calidad y brand entertainment para conectar emocionalmente con tu audiencia.

• Coursera
• 13 hours 25 minutes
• Self-Paced
• Paid Course

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

280 ratings at Coursera

Develop impactful brand campaigns through image-based storytelling. Learn to analyze brand personality, create advertising concepts, and craft compelling pitches that bring creative visions to life.

• Coursera
• 9 hours 16 minutes
• Self-Paced
• Paid Course

Legal Tech & Startups

245 ratings at Coursera

Explore LegalTech disruption, market trends, and essential tools for launching an online business in the legal sector, featuring industry insights and practical guidance.

• Coursera
• 14 hours 9 minutes
• Self-Paced
• Paid Course

Foundations of Strategy

208 ratings at Coursera

Explore economic principles, Porter's Five Forces, resource-based view, and holistic approaches to gain a comprehensive understanding of strategic analysis and competitive advantage in business.

• Coursera
• 8 hours 57 minutes
• Self-Paced
• Paid Course

Business Opportunities and Risks in a Globalized Economy

184 ratings at Coursera

This course is designed to help an investor, businessperson or economist approach macroeconomic, institutional and international data and derive information from the indicators that point to the types of opportunities and risks that they present.

• Coursera
• 11 hours 8 minutes
• Self-Paced
• Paid Course

Marketing Mix Implementation Capstone

131 ratings at Coursera

Hands-on capstone project applying marketing mix principles to Tesla's Model X launch, culminating in a comprehensive presentation of strategic decisions and implementation plans.

• Coursera
• 17 hours 45 minutes
• Self-Paced
• Paid Course

Marketing Strategy Capstone Project

121 ratings at Coursera

Apply marketing strategy knowledge to solve Hotel Ipsum's business challenge. Analyze market, develop strategy, adapt marketing mix, and create implementation plan for improved results.

• Coursera
• 1 day 6 hours 34 minutes
• Self-Paced
• Paid Course

Building Culture in a Scale Up

Learn to build and maintain a strong company culture during the transition from startup to scaleup, focusing on diversity, governance, and effective team-building strategies for sustainable growth.

• Coursera
• 9 hours 31 minutes
• Self-Paced
• Paid Course

Diversity with Inclusion in Organizations

Explore frameworks and strategies for fostering inclusive environments, addressing unconscious biases, and developing responsible social action to enhance team performance and individual value.

• Coursera
• 13 hours 23 minutes
• Self-Paced
• Paid Course

Cognitive and Experiential Diversity

Explore cognitive and experiential diversity to drive innovation and tackle future challenges. Learn frameworks for mapping and leveraging diverse perspectives in organizations.

• Coursera
• 8 hours 52 minutes
• Self-Paced
• Paid Course

Scale Up Specialization Capstone

Develop insights into startup scaling across business aspects. Create a case study on a real startup's journey, analyzing challenges and strategies in product, processes, sales, marketing, and culture.

• Coursera
• 1 hour 38 minutes
• Self-Paced
• Paid Course

Microcredential

The Journey to Diversity, Inclusion and Belonging

46 ratings at Coursera

Explora la diversidad demográfica, experiencial y cognitiva, y aprende a fomentar la inclusión y pertenencia en organizaciones para crear equipos exitosos y culturas laborales saludables.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Fundamentals of Diversity

33 ratings at Coursera

Explore diverse identities, challenges, and management strategies across gender, culture, age, and disability to foster inclusive organizations and effective intercultural communication.

• Coursera
• 13 hours 55 minutes
• Self-Paced
• Paid Course