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Miracles of Human Language: An Introduction to Linguistics
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This course offers a comprehensive exploration of how emerging technologies - such as generative artificial intelligence, a hallmark of the 2020s - and other pivotal innovations influence business and
Introduction to advertising campaign management: the selection of the target market and market segments; campaign goal setting; selection of channels and media; identification of strategy; design and
The primary focus of this course will be on marketing strategies and techniques to help businesses reach potential customers online, drive traffic to generate customer-to-business interaction, convert
Focused on branding and content strategy, this course aims to push students to explore concepts such as consumer psychology and behavior, content and channel creation, visual design, and search engine
Focusing on key performance indicators (KPIs), this course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and
Provides an opportunity for the student to expand their studies in Business beyond the classroom by completing a project or an assignment arranged by agreement between the student and instructor. The
This course is a comprehensive study of human resource management in organizations, including human resource planning; employment legislation; recruitment and selection; training and development; comp
This course explores the nature of leadership in a variety of areas and emphasizes the business field, explaining the difference between leadership and management as it applies both to corporate human
Introduction to the study of the principles and functions of business management as an important part of the social, political and economic environment. The following functional areas of management in
This course focuses on the business plan as a necessary component of starting a small business. The course discusses the phases and components in the development of the business plan, including determ
Hands-on course introducing the broad range of skills needed to start-up and maintain a small business, an intrapreneurial venture, or a social entrepreneurship project. In this course, students begin
A survey of artificial intelligence (AI) and its application. Includes search algorithms, evolutionary algorithms, and machine learning. Explores issues of ethics and equity. Students will use Python
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