SXSW Courses

Super Bowl's Out of the Box Marketing Playbook

Explore how brands create multi-platform storytelling strategies for the Super Bowl, extending beyond traditional ads to leverage teasers, real-time activations, earned media, and cultural partnerships for maximum impact.

• YouTube
• 1 hour 5 minutes
• Self-Paced
• Free Video

Marketing That Matters: Storytelling, Culture and Partnerships

Explore how marketing leaders are transforming brand engagement through authentic storytelling, cultural relevance, and strategic partnerships in this insightful panel discussion from entertainment and consumer product experts.

• YouTube
• 49 minutes
• Self-Paced
• Free Video

AI, Privacy, and the Future of DTC - Walking the Tightrope of Innovation

Explore how AI transforms direct-to-consumer audience modeling while navigating data privacy challenges. Learn strategies for responsible AI implementation that maintains trust and compliance in an evolving regulatory landscape.

• YouTube
• 1 hour 1 minute
• Self-Paced
• Free Video

Advancing Black Homeownership through Housing Equity

Explore historical barriers to Black homeownership in America and discover transformative solutions that address systemic housing inequities for a more equitable future.

• YouTube
• 1 hour
• Self-Paced
• Free Video

Spill the Tea: A Strategic Guide to Office Gossip

Discover how to navigate workplace gossip strategically with Amy Gallo's insights on when gossip builds relationships versus when it becomes toxic, plus practical tools for handling office talk while maintaining integrity.

• YouTube
• 50 minutes
• Self-Paced
• Free Video

How Gen Z is Rebuilding Social Media from the Ground Up

Explore how Gen Z is revolutionizing social media by rejecting profit-driven models and creating platforms that prioritize mental health, authentic connection, and user empowerment through grassroots activism and policy advocacy.

• YouTube
• 59 minutes
• Self-Paced
• Free Video

AI's Profound Impact on Shaping the Future of Tech and Pharma

Explore how AI is revolutionizing healthcare innovation, from drug discovery to practical applications, with real-world examples from Lilly and across the industry, examining both catalysts and barriers to progress.

• YouTube
• 44 minutes
• Self-Paced
• Free Video

Leading in Uncertainty: The Middle Manager Playbook

Gain insights into strategic approaches for middle managers navigating workplace uncertainty, with practical tools for providing stability and direction to teams during policy shifts and organizational changes.

• YouTube
• 53 minutes
• Self-Paced
• Free Video

Everything You Need to Know About Holographic Technology

Explore holographic technology with Jon Karafin, CEO of Light Field Lab, as he discusses current applications and future advancements in creating digital objects that seamlessly integrate with reality.

• YouTube
• 58 minutes
• Self-Paced
• Free Video

Tips to Unlocking Your Greatest Leadership Skills: Turning Mental Health Challenges into Leadership Superpowers

Discover how to transform anxiety, neurodivergence, and emotional sensitivity into leadership superpowers with Morra Aarons-Mele's research-backed insights on embracing your authentic self for greater empathy and impact.

• YouTube
• 1 hour 1 minute
• Self-Paced
• Free Video

Momentum at the Crossroads of Culture and Sports

Explore the dynamic relationship between sports and culture, examining how they drive each other's momentum, shape fan engagement, influence merchandise trends, and create powerful touchpoints for brands to connect with audiences.

• YouTube
• 1 hour 4 minutes
• Self-Paced
• Free Video

Health Points: Why Gaming is the Real Media Score for Pharma

Explore how video games are becoming a vital marketing channel for pharmaceutical companies as TV viewership declines, offering access to a massive, engaged audience and new opportunities for innovative brand messaging.

• YouTube
• 57 minutes
• Self-Paced
• Free Video

Level Up: The 2025 State of Play on Games, Tech, and Media

Discover the data-driven future of gaming's $250 billion industry with NYU professor Joost van Dreunen. Gain insights into non-gaming companies entering the space, next-gen hardware, and how emerging technologies are reshaping content across games, tech,…

• YouTube
• 1 hour
• Self-Paced
• Free Video

Unlock Your Creative Problem Solving Super Powers with Gen AI

Discover how lateral thinking skills can help you harness Gen AI as a creative problem-solving tool, turning it into your own magical "purple crayon" to bring your imagination to life through compelling examples and use cases.

• YouTube
• 1 hour 2 minutes
• Self-Paced
• Free Video

The Future Without Disease: Shaping the Next Era of Science

Explore how Dr. Priscilla Chan and CZI are leveraging AI to build "virtual cells" that could revolutionize medicine, accelerate treatments, and advance their mission to cure all diseases by the end of this century.

• YouTube
• 59 minutes
• Self-Paced
• Free Video