MeasureSchool Courses

The Right Way to Setup a Google Ads Search Campaign and Avoid Fatal Mistakes

Expert guidance on setting up Google Ads search campaigns effectively, covering crucial steps like conversion tracking, targeting, bidding strategies, keyword grouping, and ad creation to maximize campaign performance.

• YouTube
• 24 minutes
• Self-Paced
• Free Video

How to Use the Facebook Conversion API with Google Tag Manager Server-Side

Learn to implement Facebook Conversion API with Google Tag Manager Server-Side. Discover data sending techniques, setup process, event testing, and event ID installation for efficient ad tracking and conversion optimization.

• YouTube
• 26 minutes
• Self-Paced
• Free Video

Complete Google Tag Manager for Beginners

Comprehensive introduction to Google Tag Manager: installation, implementation planning, tracking setup, and advanced features for marketers to effectively monitor website performance.

• YouTube
• 1 hour 1 minute
• Self-Paced
• Free Video

How Does iOS 14 Impact Tracking and Analytics?

Explore iOS 14's impact on app tracking and analytics, including key changes, affected parties, and potential workarounds for marketers navigating this new landscape.

• YouTube
• 21 minutes
• Self-Paced
• Free Video

Big Query Live Training - A Deep Dive Into Data Pipelining

Explore data pipelining with BigQuery: learn to process, analyze, and visualize large datasets efficiently. Gain hands-on experience in extracting, loading, and transforming data for marketing insights.

• YouTube
• 1 hour 2 minutes
• Self-Paced
• Free Video

Getting Started with Event-Driven Analytics

Explore event-driven analytics: understand events, their components, and best practices. Learn how to structure and implement events in various tools, and discover practical use cases for improved data insights.

• YouTube
• 1 hour 1 minute
• Self-Paced
• Free Video

Google Ads Conversion Tracking vs. GA Goal Import - Which One to Choose?

Explore the differences between Google Ads Conversion Tracking and GA Goal Import, their advantages, and when to use each method for effective conversion tracking in digital marketing campaigns.

• YouTube
• 29 minutes
• Self-Paced
• Free Video

Google Tag Manager for WordPress Plugin - GTM4WP

Comprehensive guide on installing and optimizing Google Tag Manager for WordPress using GTM4WP plugin. Learn to set up data layers, create variables, and configure triggers for enhanced website tracking.

• YouTube
• 39 minutes
• Self-Paced
• Free Video

How to Label Users in Google Analytics with Google Tag Manager

Learn to label users in Google Analytics using Google Tag Manager. Discover techniques for tagging website visitors, utilizing custom dimensions, and implementing user labels for enhanced data analysis.

• YouTube
• 50 minutes
• Self-Paced
• Free Video

ThriveCart Ecommerce Tracking with Google Tag Manager

Implementación de seguimiento de comercio electrónico en ThriveCart usando Google Tag Manager para Analytics, Facebook Pixel y Google Ads. Guía paso a paso con instalación, configuración y pruebas.

• YouTube
• 21 minutes
• Self-Paced
• Free Video

Tracking Cookies Are Dead? - ITP 2.1 and Web Analytics

Explore the impact of Apple's ITP 2.1 on web analytics, discussing changes to cookie storage and potential solutions for tracking in this evolving digital landscape.

• YouTube
• 53 minutes
• Self-Paced
• Free Video

How to Measure SEO Dwell Time with Google Analytics and Google Tag Manager

Learn to measure and optimize SEO dwell time using Google Analytics and Tag Manager. Implement tracking, create custom reports, and improve search engine rankings with this step-by-step tutorial.

• YouTube
• 24 minutes
• Self-Paced
• Free Video

Connect Your Cookie Consent Form with Google Analytics AllowAdFeature Flag

Learn to integrate cookie consent with Google Analytics' AllowAdFeature flag using Google Tag Manager, ensuring GDPR compliance while enabling or disabling advertising features based on user consent.

• YouTube
• 45 minutes
• Self-Paced
• Free Video

Form Tracking Techniques with Google Tag Manager

Explore three effective form tracking techniques using Google Tag Manager and Google Analytics, including URL success page, form submit trigger, and element visibility trigger.

• YouTube
• 21 minutes
• Self-Paced
• Free Video

First Look- Pivot Tables in Google Data Studio

Explore data visualization with pivot tables in Google Data Studio. Learn to create multi-dimensional tables, use row and column dimensions, add filters, and enhance your dashboarding capabilities.

• YouTube
• 28 minutes
• Self-Paced
• Free Video