GRAMMY GO Courses

Career Certificate

Building Your Audience for Music Professionals

24 ratings at Coursera

Build a music brand and a devoted audience: craft a brand identity, grow media presence, and apply promotion, marketing and networking tactics through case studies and hands-on activities.

• Coursera
• 12 weeks, 3 hours a week
• Self-Paced
• Paid Course
• 3 courses

Foundations of Music Promotion & Branding

19 ratings at Coursera

Build an authentic artist brand: distill core values into a brand identity statement, design logos, colors and mood boards, and research audiences to craft personas.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Career Certificate

Music Production: Crafting Award-Worthy Songs

12 ratings at Coursera

Produce songs to industry standards across genres: learn what a producer does, record and shape vocals and instruments, then mix and complete your productions.

• Coursera
• 12 weeks, 3 hours a week
• Self-Paced
• Paid Course
• 3 courses

Building Your Brand, Sustaining Growth and Networking

Grow a music brand sustainably: forge industry collaborations, budget cost-effective promotion, build resilience, and produce a partnership plan targeting a specific music industry opportunity.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Mixing and Completing Your Music Production

Turn raw recordings into a polished demo mix: apply EQ and compression, use reference tracks, evaluate mixes, and finalize file formats, loudness standards, and metadata.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Strategies for Audience Growth and Promoting Music Brands

Build an audience growth campaign for a music brand: engagement tactics, platform choice, content calendars, trend adaptation, and KPIs like ROI, conversion rate and acquisition cost.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

The Art and Science of Producing Vocals and Instruments

Produce vocals and instrumentals in a DAW: plan pre-production and sampling, pick microphones and vocal chains, coach performers, and blend tracks with EQ and automation.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

What Does a Music Producer Do?

Shape your identity as a producer: analyze GRAMMY-winning productions, recreate a reference track in your DAW, apply plug-ins, and design a full production plan.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course