Learn how to strengthen Zero Trust security approaches through effective identity management in this 19-minute conference talk from the Cloud Security Alliance. Discover why identity serves as a fundamental pillar in NIST's Zero Trust framework and explore Gartner's Identity Fabric concept. Gain practical insights into implementing robust security measures during periods of constrained IT budgets. Examine current cybersecurity challenges including phishing attacks, shadow IT risks, and identity configuration issues. Master techniques for leveraging industry guidelines and best practices while obtaining actionable tools to demonstrate the business value of security initiatives that enhance both employee experience and organizational performance.