This conference talk from the Confidential Computing Consortium explores the critical intersection of workload identity and confidential computing technologies, examining how secure identity management can enhance protection for sensitive workloads in trusted execution environments. Learn about the latest approaches to authenticating and authorizing confidential workloads, the challenges of establishing trust in distributed systems, and practical implementation strategies for maintaining security across complex computing environments. Discover how proper identity frameworks can strengthen attestation processes and enable more robust confidential computing deployments in enterprise and cloud settings.