Explore a 14-minute conference talk from Data Science Conference Europe 2023 where Kseniia Gygax examines the revolutionary impact of Artificial Intelligence on the gaming industry and its implications for global intellectual property systems. Gain deep insights into WIPO's crucial initiatives supporting gaming companies, their active participation in the WIPO Conversation on IP and Frontier Technologies, and their approach to addressing emerging legal and policy challenges. Learn about the complex intersection of AI, gaming, and intellectual property rights as presented at this Belgrade conference, understanding how these technological advances are reshaping the future of digital entertainment and property rights.