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Explore the fascinating connection between blood flow and everyday products in this 10-minute TED talk by chemical engineer Sean Farrington. Discover how your blood's viscosity shares surprising similarities with ketchup, and witness live demonstrations showing the flow properties of common household items like shampoo and peanut butter. Learn about rheology, the little-known scientific field that studies how materials flow and deform, and understand why blood viscosity measurements could revolutionize medical diagnostics just as blood pressure monitoring has done. Gain insights into how expanding the use of blood viscosity as a diagnostic tool could potentially save lives if the medical community takes this approach more seriously. Recorded at TEDxWilmington, this presentation makes complex fluid dynamics accessible while highlighting practical applications that could transform healthcare diagnostics.