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Learn how to effectively implement and maintain service catalogs in this conference talk from LeadDev Berlin 2024. Discover why traditional approaches to service catalogs often fail and explore practical solutions to overcome common challenges. Gain insights into breaking the chicken-and-egg cycle that plagues many catalog implementations, where lack of data prevents value delivery and lack of visible benefits hinders data collection. Master incremental value delivery techniques while building your catalog, with actionable tips applicable for both existing catalog users and those just getting started. Explore how to extend service catalog principles beyond basic service management to drive meaningful automation and insights across your entire organization. Through this 25-minute presentation, acquire strategies to transform your service catalog from a time-consuming burden into a powerful tool for technology estate management.