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This talk from Web Summit explores why the latest AI developments transform Big Data from an asset into a potential liability for organizations. Learn from renowned cybersecurity expert Bruce Schneier and his co-founder John Bruce as they explain why businesses not building their own LLMs must focus on combining existing language models with well-curated, high-quality datasets. Discover why this approach creates significant challenges when handling customer data, and explore their proposed solution: personal digital wallets as a breakthrough tool. Understand how companies can leverage these wallets as a data foundation to create hyper-personalized, real-time AI experiences while addressing privacy and security concerns. The 19-minute presentation offers valuable insights for organizations navigating the intersection of AI implementation and responsible data management.
