Why Don’t Patients Behave Like Consumers? - Jon Cohen - TED

Explore the intriguing question of patient behavior in healthcare through this thought-provoking TED talk by Jon Cohen, chief medical officer of Quest Diagnostics. Delve into the reasons why patients often don't act as informed consumers when selecting healthcare providers, examining factors such as price, quality, judgment, experience, and desire. Gain insights into pre-Google era healthcare decisions, current patient behaviors, the impact of copays, and the unique case of cosmetic surgery. Discover how these factors influence the healthcare landscape and challenge traditional consumer behavior models in medical settings.