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Explore the macroeconomic forces reshaping the design industry in this 28-minute keynote conference talk that connects global economic shifts with the real challenges facing designers today. Discover how post-pandemic inflation affects design budgets, understand the impact of the end of zero-interest money on startups and design investment, and learn about global trade tensions' effects on product strategy. Examine the hidden drivers behind industry changes including hiring freezes, evolving team structures, and shifting expectations around design value. Gain insights into the link between high-level economics and day-to-day design career decisions while developing strategies to build resilience in uncertain times. Learn to anticipate industry trends and make informed career moves by understanding the invisible forces at play in the design economy, whether you're a UX professional, design leader, or product strategist seeking to navigate the current economic landscape.
