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Learn how to practice visionary product design through this 32-minute conference talk that challenges designers to move beyond delivery mode and help teams imagine better futures. Discover why vision is essential during rapid technological change and how teams lose direction when they stop looking up from day-to-day execution. Explore common traps that prevent designers from doing vision work and gain practical strategies for incorporating speculative and future thinking into everyday workflows. Understand why storytelling and emotion matter more than fidelity in vision work, and see how effective vision can energize teams and influence strategy. Through iconic movie moments as metaphors, gain a practical and human approach to visionary design that can be practiced daily without permission, perfect polish, or waiting for the right title. This presentation addresses designers feeling stuck in backlogs, sprints, and endless execution cycles, offering actionable insights for lifting perspective and driving meaningful change in product development.
