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Explore the historical patterns of resistance to new technologies and their societal impact in this TEDx talk by Professor Catherine Flick. Journey from the 1700s to the present day, examining how emerging technologies interact with society and the potential costs involved. Learn strategies for minimizing societal costs, convincing companies of the benefits of addressing pushback, and integrating technology more effectively. Gain insights from Flick's expertise as a Professor of Ethics and Games Technology, drawing on her background in computer ethics, online child protection, trusted computing, anonymous technologies, cryptocurrencies, and video game ethics. Discover the importance of understanding technological development and its ethical implications in shaping a more beneficial relationship between innovation and society.