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Discover why many AI initiatives fail to deliver value in this 20-minute conference talk from DSC EUROPE 24. Barbara Peruskovic and Linda Stege explore the critical gap between AI's transformative potential and real-world implementation challenges. Learn how the absence of a robust data strategy aligned with business objectives—not technical limitations—is often the primary reason AI projects underperform. Gain insights into creating effective data strategies that connect AI initiatives directly to workflows and business challenges, ensuring measurable and strategic outcomes rather than expensive experiments. This presentation, delivered on November 20th in Belgrade, provides practical guidance for organizations looking to unlock AI's full potential through strategic data management approaches.
