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Explore the psychological challenges of changing deeply held beliefs in this 13-minute TED talk by behavioral science and public health expert Sara Gorman. Discover why science depends on constant updates with new information, yet our brains resist changing our minds. Learn about the stubborn refusal of facts in health and medicine, such as vaccine skepticism despite scientific evidence of their safety and benefits. Gain insights into why people cling to their beliefs and why facts alone may not be the most effective tool for persuasion. Delve into the complexities of human psychology and decision-making processes in this thought-provoking presentation from TEDMED 2017.
