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YouTube

When Designers Start Shipping Real Code - How Design and Engineering Converge in the Age of AI

Hatch Conference via YouTube

Overview

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Explore the convergence of design and engineering in this 32-minute conference talk from Hatch Conference, where Emmet Connolly, SVP of Design at Intercom, examines what happens when designers transition from purely visual work to shipping actual code. Discover how AI and automation are transforming the relationship between creative and technical disciplines, moving beyond industry hype to examine real-world product impact. Learn why "designing with code" fundamentally changes the design process and how AI tools are reshaping traditional design workflows. Gain insights from Intercom's practical experience building AI-powered products and understand why modern designers need technical literacy to remain effective. The presentation covers the evolution from traditional design handoffs to integrated design-engineering workflows, analyzes the difference between AI hype and meaningful signal in product development, and explores what these changes mean for the future of creative work. Through timestamps covering topics from AI's impact on designers to building real products with artificial intelligence, understand how technical skills are becoming essential for design professionals and why the boundaries between design and engineering continue to blur in modern product development.

Syllabus

00:00 Intro: The AI movie begins
01:20 Design meets engineering
03:45 The hype vs the signal
05:10 What AI means for designers
07:30 Building real products with AI
09:00 The future of creative work

Taught by

Hatch Conference

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