Discover how to foster a data-driven decision-making culture through A/B testing in this 21-minute conference talk from SQLBits. Learn from speaker Stephanie Pancoast as she explores the importance of building an experimentation culture that goes beyond simply implementing a platform. Gain insights on empowering your organization to make informed choices based on data, and understand the key elements required to create a successful A/B testing environment. Explore strategies for cultivating a mindset that embraces experimentation and continuous improvement across your team or company.