What is a Digital Transformation Project vs. a True Business Transformation Program?
Eric Kimberling - Digital Transformation via YouTube
Overview
Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn the critical distinction between digital transformation projects and true business transformation programs in this 11-minute video that addresses why technology projects frequently exceed time and budget constraints. Discover how treating software implementations purely as technical endeavors leads to project failures, while understanding the fundamental differences between project-based and program-based approaches to organizational change. Explore the key characteristics that separate superficial technology upgrades from comprehensive business transformation initiatives, including strategic planning, change management integration, and long-term organizational impact. Gain insights into why successful digital transformations require a holistic business transformation mindset rather than a narrow technical implementation focus, with practical guidance on how to structure and manage these initiatives for optimal results.
Syllabus
What is a Digital Transformation Project vs. a True Business Transformation Program?
Taught by
Eric Kimberling - Digital Transformation