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Discover how to transform developer platform adoption through systematic experimentation and user-centered design in this 20-minute conference talk from PlatformCon 2025. Learn from Serko's real-world experience where initial self-service tooling and CLI automation faced low developer adoption despite technical functionality. Explore the structured experimental approach used to identify root causes of developer hesitation, moving beyond assumptions to gather direct feedback and analyze actual pain points. Understand how to implement feedback loops within platform development, use data-driven decision-making to prioritize improvements, and iteratively enhance platforms to better align with developer expectations. Gain practical strategies for measuring developer satisfaction, reducing platform friction, and fostering a culture of continuous improvement that drives meaningful platform engagement and adoption.
