Wardley Mapping Strategy - A True Story

Explore a true story of implementing Wardley Mapping for strategic alignment at a major corporation in this 40-minute conference talk from GOTO Copenhagen 2023. Learn how Erik Schön, author of "The Art of Strategy," navigated challenges in aligning senior leadership on strategy using online collaboration tools. Discover the process of introducing Wardley Mapping, a method for visualizing business and technology evolution to inform strategic decisions. Follow the journey through four acts: agreeing to collaborate, introducing strategy fundamentals, creating a Wardley Map together, and making strategic choices. Gain insights from participant observations and key learnings about applying this powerful strategic visualization technique in a real-world corporate setting.