Using Affinity Analysis to Understand Player Behavior - Plarium Case Study

Discover how to leverage affinity learnings to gain deeper insights into your players' gaming behaviors in this 25-minute conference talk from Google Play's Playtime 2019 event. Explore the power of affinity analysis in understanding your audience, making informed decisions on genre selection, and investing in future game mechanics. Learn from industry experts as they share their experiences and strategies for utilizing player data to drive game development and marketing decisions. Gain valuable knowledge on engagement graphs, market size analysis, and genre classification to enhance your game's success and player retention.