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Overview
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Join this 54-minute marketing webinar from Exposure Ninja's "Dojo" series where Head of Account Marketing Gemma Keighery explores how co-branding strategies can expand your business reach. Discover the latest AI developments impacting marketing, analyze marketing lessons from The Body Shop's business challenges, and examine the successful co-branding partnership between Bluey and Bunnings as a case study. Learn practical marketing tasks you can implement immediately to improve your campaigns, gain insights from current marketing news, and participate in quick-fire questions covering key marketing concepts. Access comprehensive show notes, explore over 300 podcast episodes, and take advantage of free resources including website reviews and marketing guides to enhance your digital marketing knowledge and strategy implementation.
Syllabus
00:00 Welcome to the Dojo
14:25 New Surprising AI Developments
33:44 Marketing Lessons from The Body Shop's Demise
02:20 Bluey and Bunnings: A Co-Branding Success
46:58 This Episodes Tasks
50:46 Quick Fire Questions
Taught by
Exposure Ninja