Learn how Microsoft's latest innovations in Azure SQL Database Hyperscale enable GenAI applications and Copilots to transform the SQL experience in this 45-minute conference talk from Microsoft Ignite 2024. Explore how to leverage vectors and RAG patterns to create an optimal platform for new AI workloads while maintaining business-critical ROI, performance, and security. Discover database context-aware Copilots and prepare SQL environments for the future of intelligent applications and analytics. Join speakers John Tracy, Bob Ward, and Muazma Zahid as they demonstrate how to harness these cutting-edge Azure SQL capabilities for AI-driven data transformation.