Explore the critical landscape of deepfake technology in this 14-minute conference talk from Security BSides London that delves into the creation, implications, and countermeasures against AI-generated synthetic media. Learn how these highly realistic digital fabrications pose threats through misinformation, reputation damage, and financial fraud while gaining practical knowledge about detection methods and preventive strategies. Discover the regulatory frameworks being developed to combat this emerging challenge and acquire essential skills to protect yourself in an increasingly complex digital environment where distinguishing authentic from artificial content becomes crucial for personal and professional security.