Coursera Spring Sale
40% Off Coursera Plus Annual!
Grab it
Explore brand integration strategies within Fortnite's gaming ecosystem through this 35-minute conference talk from Unreal Fest Orlando 2025. Learn from Ryan Norrington of Metavision, part of UK broadcaster ITV, as he shares hard-won insights from successful brand integrations with major companies like Crocs, Versace, and WWE in popular Fortnite islands and experiences. Discover what worked in 2024's brand integration campaigns and understand how creators can better appreciate and leverage the media value of their audiences. Gain practical knowledge on financing creative risks as part of brand development processes, and develop strategies for pursuing more ambitious game design while taking calculated creative risks. The session provides a unique broadcaster's perspective on the intersection of gaming, brand partnerships, and audience monetization within the Fortnite platform.
