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Learn how Bradesco Bank, one of Latin America's largest private banks serving over 75 million customers, revolutionized their customer data strategy using Databricks' Delta Live Tables (DLT) and Intelligent Platform. Discover how the bank overcame the challenges of fragmented legacy systems that made acquiring customer interaction data complex, costly, and lacking integrity across digital and marketing channels. Explore the implementation of their in-house Customer Data Platform that leveraged key components including Uniform and DLT to dramatically increase data integrity, reduce latency and processing time, while boosting personal productivity and business agility. Understand how this transformation simplified months of reprocessing work, eliminated weeks of human labor, and streamlined cumbersome data integrations to achieve significant operational efficiency gains. Gain insights from senior managers Ademir Francisquini Junior and Marcos Abrantes Gomes as they share practical lessons learned from this large-scale digital transformation in the financial services industry, demonstrating how modern data platforms can enable banks to react with crucial velocity to customer interactions in today's digital business environment.
