Tracing Origins: Navigating Content Authenticity in the Deepfake Era

This 39-minute Black Hat conference talk explores the critical challenges of content authentication in an era dominated by generative AI and deepfakes. Learn about the Coalition for Content Provenance and Authenticity (C2PA), a collaborative effort among hardware, software, photography, news media, and microprocessor companies working to develop solutions for tracing media origins. Discover how C2PA implementation is expanding across cameras, mobile phones, AI solutions, and news reporting to combat deceptive content, particularly ahead of the 2024 elections. Examine the complex cryptographic and technical solutions being developed that must remain accessible to average consumers while defending against sophisticated adversaries. Presented by Peleus Uhley, Principal Scientist at Adobe Inc., the talk addresses the current state of deepfakes, upcoming challenges, and how C2PA and similar specifications balance author identification with anonymity protection in our increasingly AI-generated media landscape.