Discover how to bridge the communication gap between IT professionals and business leaders in this 49-minute conference talk by Hanna Engel at NDC London. Through a creative allegory of two kingdoms—The County of IT and The Principality of Business—learn how these realms struggle to communicate despite sharing common goals. Explore why business leaders often perceive IT professionals as too detail-oriented while IT experts view business people as superficial. Gain practical strategies for effectively communicating technical concepts to non-technical stakeholders, breaking down the barriers that prevent collaboration, and finding common ground to achieve shared objectives. Essential viewing for IT professionals looking to improve their influence and effectiveness when working with business leadership.