Inside Deep Sky Studios - Using Brain Science for Animation and Motion Design

Explore the inner workings of Deep Sky Studios, a Portland-based animation studio that has mastered the art of thriving on creative variety while working with major clients like Nike, System of a Down, and Amazon AWS. Learn about founder Jared Hobbs' 26-year journey from artist to studio owner and discover how his 25-person team seamlessly transitions between wildly different projects without losing momentum. Examine their unique workspace design and understand their core philosophy that treats motion design as a spectrum rather than a rigid discipline. Uncover the studio's emphasis on efficiency and their fascinating approach to the psychology of motion design, including how they create what they call "chemical reactions" in their work. Gain insights into their hiring process and what specific skills they prioritize when building their team. Get a glimpse into their vision for the future of motion design and animation while understanding the brain science principles that inform their creative process and studio operations.