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Join this webinar replay to discover the critical SEO transformations that will shape search marketing strategies in 2026, as marketing leaders face unprecedented challenges from AI-driven search platforms. Learn how to adapt beyond traditional search engine optimization to thrive in an ecosystem dominated by AI Overviews and AI Mode, where conventional "10 blue links" approaches are becoming obsolete. Explore the revolutionary "Content Funnel Flip" strategy that repositions informational content as AI input while focusing on middle and bottom-of-funnel content that artificial intelligence cannot easily replicate. Master the Visibility Framework to ensure your brand appears prominently across AI platforms and traditional search engines alike. Understand how to leverage trust as a machine-readable signal by managing brand reputation and sentiment consistency across platforms like Reddit, Quora, and industry-specific review sites to build AI confidence in your brand. Discover how to transform your content into a comprehensive "database of solved problems" by strategically tagging use cases by industry and outcome to increase AI citation and mention rates. Navigate the essential organizational shift required to break down silos and integrate SEO as a cross-functional mandate across Product, UX, and Community teams to ensure brand verifiability. Gain access to real-world data on AI search market share and receive a complete roadmap for maintaining brand prominence across the entire digital ecosystem. Perfect for Marketing Directors, Marketing Managers, and senior marketers at companies with £50m+ turnover who recognize that search behavior has evolved from simple keyword targeting to complex customer journeys involving follow-up questions and AI interactions.
