The Secrets of Copywriting - How to Make Money With Copy and Marketing

via YouTube

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Details

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Provider

YouTube
Pricing

Free Video
Languages

English
Duration & workload

5 hours 9 minutes
Sessions

On-Demand
Level

Beginner

Found in

Dive into a comprehensive 5-hour course on copywriting and marketing fundamentals. Learn the power of effective copy, understand common pitfalls in digital marketing, and master the art of writing for both companies and prospects. Explore direct and indirect response advertising, grasp the five stages of awareness, and discover the secret weapon most marketers overlook. Delve into thorough research techniques, including product, competitor, and market analysis. Develop skills in crafting compelling offers, managing attention, and structuring copy effectively. Master the core copywriting structure, from creating impactful headlines to closing persuasively. Gain insights on editing, long-term improvement strategies, and practical tips to elevate your copywriting prowess. Access additional resources, templates, and join a supportive copywriting community to further enhance your learning experience.

Syllabus

- Why This Video Exists... I'm Alex Myatt - Hello New Copywriters!
- PART 1: The Power of Copywriting
- What Can You Expect?
- Problems With Copywriting and Why 'digital Marketers' Fail
- Writing for a Company...
- Writing for a Prospect...
- Anti Market Focus: Beware of Vanity Metrics
- Direct and Indirect Response Schools of Advertising
- What's the Problem With Modern Copywriting?
- The Role of Copy
- A Few Things to Keep in Mind
- 5 Stages of Awareness
- The Secret Weapon Most Marketers Are Afraid to Use
- Research
- The Sticky Research Process
- Product Research
- Research Template and Resources Linked Above and Available in CC # how-to-start-copywriting channel
- The Ideal Client
- The Existing Brand
- Competitor Research
- Market Research
- VOC
- 5 categories of VoC +2 to Clear Up the Rest
- Final Research Steps
- So, How Important Is Research?
- PART 2: Putting All This into Practise
- The 5 Subconscious Questions
- Planning Copy: Laying Out RIOA
- Formulas to Craft Ideas
- Offer Building
- The Next Step to Planning Copy
- Don't Fall Victim to the Attention Span Fallacy
- Copywriters Are Attention Managers
- Structuring Copy
- Messaging Hierarchy
- The Final Part of Planning: Spit Drafting
- Turning Your Research and Planning into Copy
- Adapting IVOC Data
- Dimensionalization
- The Core Copywriting Structure
- The Lead
- Headline: The Most Important Aspect of Copywriting
- The Body
- The Close
- Editing Copy
- Some Other Useful Tidbits...
- How to Improve Your Copywriting Long Term
- Summing It All Up...

Taught by

Copy That!

Reviews

4.6 rating, based on 17 Class Central reviews

Start your review of The Secrets of Copywriting - How to Make Money With Copy and Marketing

Zaland Alam @zalandalam

Excellent work, really enjoyed the the simplicity and accurate pin pooint indepth knowledge of copywriting.
Kirtika
1

This coarse is good u should also try this coarse..it helps in enhancing your knowledge about copywriting.
Yash Tyagi

I was really helpful ..... I helps me a lot and enhance my knowledge ...as well..
Im very grateful to those teacher who made content on it copyright
Ojowa Deborah Ayomide

This was a really explanatory class, thank you so much for this video and it's a great way to step into copywriting
Ari Thaaci

Course Reflection: Copywriting and Marketing

Participating in the Copywriting and Marketing course was a truly transformative experience. I developed a strong understanding of how words drive action and how emotional storytelling can power effective marketing. The course covered essential topics like persuasive writing, SEO principles, campaign structure, and audience targeting. I enjoyed every part of the journey, especially the practical exercises and feedback from professionals. It helped me grow creatively and strategically. This course not only improved my skills in content creation and branding but also gave me the confidence to start building my own voice in the world of digital marketing.
:)
Anonymous

Although before doing this course i did not know single ABCD about copywriting but after complete this course video now i am confident just need to do practice and wohh you will be a decent copywriter with this knowleadge and practice of course you will be good after doing copywriting work on project. It took sharp 1 month to complete whole video i did 1 video someday if the video is big and 2-3 video somedays if the videos are short. So, In a nutshell it is overall a good copywriting course for beginner. HIGHLY RECOMMENDED!. Thanks for this course/video.
Wigwe Chinwendu

This course gave me an insight of of how copywriting is done.
Previously I thought you'd just pick a pen and start writing a copy. Now I understand what it truly involves, the techniques and patterns of writing a copy.

It is indeed a step to step guid. I enjoyed it.
Mohamed Elzayat

Excellent work, really enjoyed the the simplicity and accurate pin pooint indepth knowledge of copywriting.
Sonja Rooney

I recently completed Copy That’s free 5-hour copywriting course, and it was incredibly insightful! The course broke down key copywriting techniques in a clear and actionable way, even for beginners. Copy That covered everything from understanding your audience to crafting compelling headlines and calls to action. What I appreciated most was the real-world examples and hands-on exercises that helped solidify the concepts. In just a few hours, I felt more confident in my writing and equipped with practical strategies to improve my marketing content. I highly recommend this course to anyone looking to sharpen their copywriting skills!
Ajibike Flourish Oluwanifemi

The course was very enlightening ,and I learnt a lot about copywriting and marketing in general .
Most importantly the use of real life examples about the automobile shows how important copy is and how it affects marketing in general.
Ellie Aylwin

I found this review really helpful for me as a complete beginner. I feel I have a much better grasp on the theory behind copywriting, and really liked how it broke the process down into a series of systematic steps. I feel much less overwhelmed about getting started now!
Elizabeth Ibia

I learnt a lot and i am so happy about it, thank you so much for this lesson. My journey to be a senior copywriter has begun.
Farooq Iftikhar

its a good enough course,many basic rules and information were conveyed effectively. it is my suggestion that after every two or three lectures,there should be some test questions to make the learner involved more effectively.
Imran Ahmad Sahak

One of the best and most easy-to-understand copywriting courses ever. This is the first copywriting course I've ever taken, and I still believe anyone who wants to get into the copywriting world, should start with this one.
Sally Almansour

Good Course but the beginning is too long

But i like it
.................................................................
Thank you
Reyanne

I love it, New data and information, and it's appropriate for juniors and beginners
Thank you for your time and effort
Amanda Feathers

Very thorough and the speaker is great at keeping interest! I didn’t get bored and the information was useful.