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Explore the transformative impact of digital marketing in Indonesia through this TEDx talk by Rizki Fahrurrozi. Discover how the COVID-19 pandemic accelerated the shift from offline to online consumer behavior, creating a digital society with new consumer traits. Learn about the effectiveness of digital marketing in Indonesia's media-rich landscape and how it has become a crucial advertising strategy. Gain insights from Fahrurrozi's experience in helping over 500 small and medium businesses grow, managing substantial ad spends, and driving significant revenue. Understand the speaker's role as a Facebook marketing partner and their achievements in the agency league. This 15-minute presentation offers valuable perspectives on the digital marketing revolution in Indonesia and its implications for businesses adapting to the new digital landscape.
