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Explore the often-underestimated power and social function of the human sense of smell in this TEDx talk by Jasper de Groot. Discover how odors influence our social behavior, emotions, and perceptions through various research methods, including psychology, neuroscience, genetics, and chemical analyses. Learn about the importance of smell in romantic relationships and how its loss, common in COVID-19 infections, affects our quality of life. Gain insights into the central question: How do odors shape our social interactions and overall behavior? This thought-provoking presentation challenges common misconceptions about human olfactory abilities and highlights the significant role of smell in our daily lives.