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This 29-minute session from Meta explores how developers can leverage analytics to enhance content creation in Meta Horizon Worlds. Learn key metrics and best practices for measuring and improving virtual worlds throughout the development lifecycle. Discover how to set and measure topline goals, fine-tune gameplay using data insights, and utilize the J-statistic to understand player engagement and retention. Apply these analytical approaches to identify what's working in your world, determine areas for improvement, and drive growth. The presentation includes practical demonstrations of Horizon Worlds analytics toolsets and explains how Meta uses data to understand and iterate on content experiences.
