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Discover the storytelling techniques used by The New York Times' in-house brand studio in this 26-minute conference talk by Graham McDonnell, International Creative Director. Learn how to create immersive interactive digital stories that deliver significant, measurable results for various brands. Explore the importance of developing a compelling narrative before considering execution methods, and gain insights into crafting effective brand messages. Understand why focusing on the story itself should precede decisions about storytelling mediums such as VR, podcasts, or augmented reality. Gain valuable knowledge from industry leaders and connect with fellow designers from around the world through the Awwwards Conference experience.
