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Explore the common pitfalls and misuses of generative AI in corporate data analytics in this 25-minute conference talk by Guilherme Diaz-Berrio from DSC EUROPE 24. Learn how stakeholders often navigate GenAI implementation without proper guidance, leading to issues like hallucinations and ineffective proof of concepts, particularly in marketing analytics. Discover practical evaluation methodologies and strategies to ensure reliable, successful implementation of generative AI in business applications. This presentation provides valuable insights for professionals looking to avoid common mistakes when integrating GenAI into their data analytics workflows.
