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Explore the captivating concept of "The Magic of Attention" in this TEDxBerlin talk by Karl-Theodor zu Guttenberg, a former German policy maker turned investor, author, advisor, and filmmaker. Drawing from his diverse career spanning politics, business, and media, Guttenberg shares insights gained from his roles as Minister of Defense, Chairman of Spitzberg Partners LLC, and Managing Director of Guttenberg Ventures. Delve into the power of attention as discussed by this accomplished speaker, who holds a law degree and a PhD in Finance, and has contributed extensively to international media outlets and TV channels. Gain valuable perspectives on how attention shapes our world, influenced by Guttenberg's experience in global policy-making, entrepreneurship, and his work as a prolific author and media personality.