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Explore the science of conversation and its practical applications in this illuminating lecture from The Royal Institution. Delve into conversation analysis techniques that provide scientific insights into how talk unfolds in various settings, from first dates to police interviews. Discover how talk is systematically organized rather than chaotic, and learn how small variations in speech can significantly impact others' responses. Examine how these research findings can revolutionize communication training, challenging common assumptions about effective dialogue. Gain valuable knowledge on improving interactions in professional contexts such as sales, healthcare, and law enforcement. Presented by Professor Elizabeth Stokoe, an expert in social interaction, this one-hour talk offers a fascinating look at the power of language in shaping outcomes across diverse social situations.