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In this one-hour SXSW keynote session, futurist Rishad Tobaccowala examines the five interwoven forces reshaping work as we know it. Explore how generational, technological, and cultural changes are challenging traditional notions of employment and how organizations can proactively reinvent work rather than reactively struggle. Drawing from his latest book, Tobaccowala reveals where future work will happen, how it will be done, and what it will look like. Gain valuable strategies to prepare for these profound changes and position yourself ahead of the "Great Rethinking." This featured session is part of SXSW's programming, which since 1987 has celebrated the convergence of interactive, film, and music industries while helping creative professionals achieve their goals.
