The Challenges of Product Analytics - Building Reliable Data Infrastructure and Metrics

Watch a 19-minute conference talk from Data Science Conference Europe 2022 where Tamas Spancik addresses the complex challenges in product analytics. Learn why generic data analysis guidelines often fall short when establishing reliable metrics that truly serve business needs and stakeholder requirements. Explore common pitfalls including superficially appealing but non-actionable metrics, unclear metric ownership, and costly infrastructure choices. Gain practical insights on building proper analytics infrastructure and selecting meaningful metrics that enhance software user experience. Delivered in-person in Belgrade, this talk moves beyond basic data visualization to tackle the real-world complexities of implementing effective product analytics systems.