In this 16-minute lightning talk from Data Council 2025 (Day 3), Michael Cohen, Global Chief Data & Analytics Officer at Plus Company, explores the intersection of artistic creativity and data intelligence. Discover strategies for building a data culture that enhances rather than inhibits creative expression. Learn practical approaches for overcoming perception barriers between creative and analytical teams, developing data literacy among creative professionals, and implementing effective data storytelling techniques that foster collaboration. Gain valuable insights for leaders managing cross-functional teams on how to leverage data as a catalyst for more impactful creative work rather than a constraint.