Supply and Demand in Social Marketplaces: Solving the Cold-Start Problem

Explore the challenges and solutions of supply and demand in social marketplaces through this conference talk. Delve into the concept of social marketplaces and the cold-start problem, examining marketplace maturity levels and the evolution from pre-internet times to modern e-commerce. Investigate the intersection of social media and e-commerce, focusing on social commerce and changing market landscapes. Analyze key focus areas for media and marketplaces, including incentives, flywheels, and density. Learn strategies to find the right incentives and overcome the cold-start problem in social marketplaces.